5 Crucial Elements of Every (Great) Blog Post
For many, writing the ideal blog post is an elusive dream. You know the kind of post I’m talking about – the one that gets tons of likes, shares and comments. Yeah. THAT one. Well, I wanted to give you good news: there is no secret sauce, no magical mystery, no ethereal enigma to creating captivating content, if you know the basics.
Here are five simply essential elements to writing a blog post that will keep your readers hooked.
1. A Killer Headline
You’ve probably already heard about the importance of a headline, but it’s worth mentioning again. It doesn’t matter how compelling the content of your post is, if no one is grabbed by the headline you shouldn’t have wasted the time you took to write it.
There are a quite a few tried and tested tactics that work:
- Headlines with numbers and listicle articles are consistent favorites, as people are drawn to the ‘expectation management’ factor of these pieces.
- Paradoxical headlines create curiosity – ‘How to lose weight and eat 5 meals a day,’ or ‘How to make money online without a website.’
- Headlines with prescriptive statements – ‘To women who want to retire early,’ ‘For the other introverts of the world,’ and ‘The secret to making people like you.’
- Questions – ‘Do you make these mistakes in English?’, ‘Do you have these symptoms of nervous exhaustion?’, ‘Whose fault is it when children disobey?’
- Declarative-type headlines compose some of the most famous headlines ever written including ‘How to win friends and influence people.’
- And the use of sentence fragments has also resulted in some classics – ‘What every mother ought to know,’ ‘The crimes we commit against our stomachs,’ etc.
Of course you can also always fall back on fool-proof tactics when all else fails and your creativity dries up: namely, humour or controversy. This is another great resource if even those old faithfuls don’t get your creative juices flowing.
2. A Strong Opening
Don’t pull a bait-and-switch on your readers: an alluring headline followed by a weak opening isn’t going to keep them reading or leave them with a good impression of your blog.
In fact, many successful bloggers attest that the opening paragraph is the second-most important aspect of each post, right behind the headline. Newspapers have been doing this for decades; top copywriter Eugene Schwartz spent a week or more on the first 50 words of his sales copy. So, put as much effort into your opening as you do for your headline.
3. Subheads and Bullet Points
It’s no fun to encounter a large ‘wall of text’ when you click on a blog post. As most people tend to scan instead of read, likely they won’t make it past the first couple of sentences. Instead:
- Break it up with bullet points
- Separate your copy into readable chunks with subheads
- Avoid writing long-winded bullet points for optimal impact
Subheads and bullet points act like miniature headlines, ‘selling’ your readers on what’s to come. Just remember to keep everything easy to skim, easy to scan.
4. Solid Writing
Contrary to popular belief, textspeak and emojis haven’t killed the English language. But (and very good news for all us writers scratching away at a living), good writing still counts.
Readers simply won’t be inclined to trust your products or services if your writing is unprofessional or unclear. Even the best blog topics can be dragged down by poor grammar or an awkward writing style. To be completely candid, if you don’t have the resources to provide quality content, then don’t provide any at all. The resources don’t always have to be you or your in-house team, there are a lot of great freelancers out there. Just sayin’.
5. Eye-catching Imagery
Humans are highly visual creatures by nature: about 90% of information that’s transmitted to our brains is visual, and the brain can process visual data much faster than text.
Content Marketing & Strategy
Duct Tape Marketing – This blog provides advice for small businesses on how they can improve their marketing strategy through content marketing tactics.
Occam’s Razor – Author and digital marketing expert Avinash Kaushik writes on an array of digital marketing topics, giving readers actionable insights for their content strategies. He also provides great insight into marketing metrics.
Sparksheet – Sparksheet explores how various brands are using tools and platforms to distribute relevant content to the right audience.
ClickZ – As the largest resource of interactive marketing news & information from search to social to technology, ClickZ offers advice to help content marketers do their jobs better.
Spin Sucks – This blog supports professional development of PR and marketing professionals through their daily publishing of content advice.
Barry Feldman’s The Point – This blog is chock full of consultant Barry Feldman’s knowledge on social media, content strategy, influencer marketing and more.
Seth Godin’s Blog – Seth Godin, best-selling author and marketing expert, writes on marketing, leadership, change and spreading new ideas.
Heidi Cohen’s Actionable Marketing Guide – Marketing expert, educator and writer, Heidi Cohen, provides actionable tips and advice for digital marketers on her blog.
Vertical Measures – Content marketing expert Arnie Kuenn is the CEO of this agency. The blog is full of information on content strategy and tactics to ensure your content marketing program is a success at any organization.
Enchanting Marketing – This blog teaches readers how to gain followers, utilize SEO and create engaging content for target audiences.
CMS Wire – This online publication provides content marketers with information on digital marketing, social business and enterprise information management, daily.
CMO.com – This blog publishes information on executive level strategies and marketing information for Chief Marketing Officers.
The Content Wrangler – The Content Wrangler offers insights and advice for content marketers on strategy, content management and best practices.
Web Ink Now – This blog, managed by author David Meerman Scott, provides content marketing strategy advice, as well as general leadership insights.
eContent – eContent features articles on digital marketing, publishing and media for businesses; targeting executive-level decision makers with strategic information.
Orbit Media Studios – The Orbit Media blog provides marketers with digestible information on management, content marketing, web design and various digital marketing tips.
Velocity – The Velocity blog focuses on B2B content marketing and is a great information resource for marketers looking for a fresh take on content.
How to Design the Perfect One Page Website
One page websites offer a fast and clear reading experience, intuitive scrolling, mobile friendliness, and a sleek design. In a world where users are constantly bombarded with too much content, people love the simplicity of one page websites.
One page websites are an excellent option for many different types of websites but they’re not a perfect, one-size-fits-all solution.
Is a One Page Website Right For You?
Before you create a one page website, make sure it’s the best option for your project or business. Here are some tips on how to decide if a one page website is right for you.
When to Choose a One Page Website
One page websites are a fantastic choice if you don’t have a ton of content or if your content is closely related, for example:
Small business that sells only a few products or a service
Single product ecommerce site
Campaign-specific landing page
Freelanceror resume page
Best Tools For Picking The Right Domain Name
If you are looking to set up your website, the first thing you require is a good domain name. However, choosing a good domain for your business or services is not as easy as it sounds. Apart from the availability of the right domain name that suits you the most, costing is also an issue. Sometimes, the domain name you want is available but due to limited budget you cannot buy it. In such scenarios the best step would be to find a domain which describes your business well and fits within your budget.However, one should always keep in the mind that the first priority is not the money but having an easy to remember and business related domain name that people can easily search for. There are many free tools available on the web that can make your search easy. With these tools you can create variation, see the suggestions and check the domain name availability:
Avoidable Mistakes in Web Portal Development
A successful business depends on its number of potential customers. To make business famous at international level, it is now essential to have a web presence. Many web application development companies are providing essential services for this purpose. However, having presence over internet is not sufficient enough for success. A good web design is also necessary. It includes balancing all necessary elements in a site. Here are some mistakes which should be avoided in web portal development.Poor navigation is the very first mistake that can have big effect on web design. It should be easier for visitors to get around your website. If there is poor navigation, it will only result in bounced back visitor. To avoid this situation, try not to use excessive hover menus. If there is good navigation menu is used in web portal development, it will be easier to send them where either they want or we want. A decade ago, hyperlinks were colored blue and underlined. With the improvement in designing, it is now easier to provide attractive website development service. However, it has made hyperlinks more typical to notice. Make sure these are easily visible so user can navigate through links without confusion.